{"id":193,"date":"2025-09-16T07:50:41","date_gmt":"2025-09-16T07:50:41","guid":{"rendered":"https:\/\/thesunmezopotamia.com.tr\/?p=193"},"modified":"2025-09-16T07:50:42","modified_gmt":"2025-09-16T07:50:42","slug":"artoukia-avrupanin-ardindan-yonunu-orta-dogu-ve-afrikaya-donuyor","status":"publish","type":"post","link":"https:\/\/thesunmezopotamia.com.tr\/?p=193","title":{"rendered":"Artoukia, Avrupa\u2019n\u0131n ard\u0131ndan y\u00f6n\u00fcn\u00fc Orta Do\u011fu ve Afrika\u2019ya d\u00f6n\u00fcyor"},"content":{"rendered":"\n

Mardin\u2019de yerel endemik bitkilerden ve do\u011fal ta\u015flardan Artoukia markas\u0131yla \u00f6zg\u00fcn kolonyalar \u00fcreten ZR Kozmetik, yurt i\u00e7indeki ma\u011faza yat\u0131r\u0131mlar\u0131n\u0131n ard\u0131ndan y\u00f6n\u00fcn\u00fc yeni alternatif d\u0131\u015f pazarlara d\u00f6n\u00fcyor. K\u0131sa bir s\u00fcre \u00f6nce Avrupa\u2019ya ihracata ba\u015flayan firma, Orta Do\u011fu ve Afrika pazar\u0131na a\u00e7\u0131lmak i\u00e7in de giri\u015fimlerini yo\u011funla\u015ft\u0131rd\u0131.<\/p>\n\n\n\n

Uzun y\u0131llar kozmetik fabrikalar\u0131nda \u00e7al\u0131\u015ft\u0131ktan sonra kendi markalar\u0131n\u0131 olu\u015fturan 5 karde\u015f taraf\u0131ndan kurulan ZR Kozmetik, Artoukia markas\u0131yla b\u00fcy\u00fcmesine devam ediyor. Eski Mardin B\u00f6lgesi\u2019nde a\u00e7t\u0131\u011f\u0131 3 ma\u011fazan\u0131n ard\u0131ndan e-ticaret yat\u0131r\u0131mlar\u0131yla yurt i\u00e7i pazar\u0131ndaki sat\u0131\u015f hacmini b\u00fcy\u00fcten firma, y\u00f6n\u00fcn\u00fc ihracata d\u00f6nd\u00fc. \u00d6zellikle yerel kokulardan olu\u015fturdu\u011fu tanecikli kolonya \u00fcr\u00fcnlerinde ciddi sat\u0131\u015f hacmi yakalayan firma, Avrupa \u00fclkelerine y\u00f6nelik ihracat\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Do\u011fal kozmetik \u00fcr\u00fcnlerdeki portf\u00f6ylerinin h\u0131zla geli\u015fti\u011fini bu nedenle \u00fcretimle e\u015f zamanl\u0131 olarak pazarlama kapasitelerini geli\u015ftirecek projelere a\u011f\u0131rl\u0131k verdiklerini ifade eden ZR Kozmetik Genel M\u00fcd\u00fcr\u00fc Mehmet \u015eerif Arpa, kolonyadaki \u00e7e\u015fit say\u0131lar\u0131n\u0131n 58\u2019e y\u00fckseldi\u011fini belirtti. Tanecikli \u00fcr\u00fcnlerinin lokomotif \u00fcr\u00fcnleri oldu\u011funu ifade eden Mehmet \u015eerif Arpa, \u201cYeni \u00fcr\u00fcn \u00e7al\u0131\u015fmalar\u0131m\u0131z kapsam\u0131nda haz\u0131rlad\u0131\u011f\u0131m\u0131z yeni kokular\u0131n i\u00e7erisine ham madde olarak kulland\u0131\u011f\u0131m\u0131z kehribar ta\u015f\u0131, akik ta\u015f\u0131, papatya taneleri ve incir tanelerini de ekledik. Bu proses sayesinde kullan\u0131c\u0131lar\u0131m\u0131z i\u00e7in y\u00fcksek kaliteli yeni bir \u00fcr\u00fcn ortaya \u00e7\u0131kt\u0131. Tanecikli \u00fcr\u00fcnlerimiz sayesinde sat\u0131\u015f hacmimiz h\u0131zla y\u00fckseldi ve ihracat talepleri almaya ba\u015flad\u0131k\u201d dedi.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

\u00dcretim kapasitesini art\u0131r\u0131p, yeni \u00fcr\u00fcn \u00e7al\u0131\u015fmalar\u0131na a\u011f\u0131rl\u0131k verdi<\/strong><\/p>\n\n\n\n

Artan taleplere yeti\u015fmek \u00fczere at\u00f6lyelerinde yeni makine yat\u0131r\u0131mlar\u0131 yapt\u0131klar\u0131n\u0131 dile getiren Mehmet \u015eerif Arpa, \u015fi\u015feleme hatlar\u0131n\u0131n kapasitelerini de art\u0131rd\u0131klar\u0131n\u0131 s\u00f6yledi. Arpa, \u201c\u015euanda g\u00fcnl\u00fck 10 bin adet \u015fi\u015feleme kapasitesi ile hizmet veriyoruz. Hem kendi markam\u0131zla \u00fcretim yap\u0131yoruz hem de i\u015f ortakl\u0131\u011f\u0131 yapt\u0131\u011f\u0131m\u0131z kozmetik markalar\u0131na fason \u00fcretim ger\u00e7ekle\u015ftiriyoruz. \u00d6zellikle fason \u00fcretim taleplerinde h\u0131zl\u0131 bir art\u0131\u015f ya\u015f\u0131yoruz. Artan \u00fcretim kapasitemizi de\u011ferlendirmek amac\u0131yla yeni kokular \u00fczerinde s\u00fcrekli olarak Ar-Ge yap\u0131yoruz. Son s\u00fcre\u00e7te Orta Do\u011fu, Afrika ve Uzak Do\u011fu\u2019da yo\u011fun tercih edilen aromatik ya\u011flarla ilgili deneme \u00e7al\u0131\u015fmalar\u0131na da ba\u015flad\u0131k. \u00d6n\u00fcm\u00fczdeki s\u00fcre\u00e7te d\u0131\u015f pazarlara odakl\u0131 bir pazarlama stratejisi izleyece\u011fiz\u201d diye konu\u015ftu.<\/p>\n\n\n\n

\u0130hracat\u0131n\u0131 art\u0131rmaya devam edecek<\/strong><\/p>\n\n\n\n

\u00dcretim kapasitelerinin en az yar\u0131s\u0131n\u0131 yurt d\u0131\u015f\u0131 pazarlarda de\u011ferlendirmeyi hedeflediklerini belirten Mehmet \u015eerif Arpa \u015f\u00f6yle devam etti: \u201cGe\u00e7ti\u011fimiz y\u0131l Avrupa \u00fclkelerinin ard\u0131ndan Kuzey K\u0131br\u0131s\u2019\u0131 da d\u0131\u015f ticaret portf\u00f6y\u00fcm\u00fcze ekledik. Buradaki turizm sekt\u00f6r\u00fcnden ald\u0131\u011f\u0131m\u0131z talepler giderek art\u0131yor. Ancak Orta Do\u011fu, Afrika ve Uzak Do\u011fu\u2019ya y\u00f6nelik olarak ihracata ba\u015flamay\u0131 ama\u00e7l\u0131yoruz. B\u00f6lgedeki i\u015f ortaklar\u0131m\u0131zla ilgili g\u00f6r\u00fc\u015fmelerimiz h\u0131zla devam ediyor. Do\u011fal kozmetik proseslerden \u00f6d\u00fcn vermeden, t\u00fcketicilerimize \u00fcr\u00fcnlerimizi kendi markam\u0131zla ilk elden ula\u015ft\u0131rmay\u0131 ama\u00e7l\u0131yoruz.\u201d<\/p>\n\n\n\n

Yurt i\u00e7i pazar pay\u0131n\u0131 ma\u011faza ve e-ticaret yat\u0131r\u0131mlar\u0131yla art\u0131r\u0131yor<\/strong><\/p>\n\n\n\n

Eski Mardin\u2019de kurduklar\u0131 3 fabrika ma\u011fazas\u0131, e ticaret siteleri ve dijital sat\u0131\u015f platformlar\u0131 entegrasyonu ile yurt i\u00e7i sat\u0131\u015f rakamlar\u0131n\u0131n her y\u0131l y\u00fckseldi\u011fini ifade eden Mehmet \u015eerif Arpa, \u015f\u00f6yle devam etti: \u201c\u015eirketimizin b\u00fcy\u00fcme plan\u0131 do\u011frultusunda Mardin\u2019in yan\u0131 s\u0131ra turizm sekt\u00f6r\u00fcn\u00fcn g\u00fc\u00e7l\u00fc oldu\u011fu kentlerde de ma\u011faza kurma planlar\u0131m\u0131z\u0131 aktifle\u015ftirdik. \u015eanl\u0131urfa, Diyarbak\u0131r, Nev\u015fehir Fethiye, Bodrum gibi turizmde \u00f6nde gelen cazibe merkezleri ilk sat\u0131\u015f ma\u011fazalar\u0131n\u0131 kuraca\u011f\u0131m\u0131z kentlerin ba\u015f\u0131nda geliyor. Kentimizin endemik kokular\u0131n\u0131 \u00fcretirken ayn\u0131 zamanda turizm sekt\u00f6r\u00fcne de katk\u0131 sa\u011flamak istiyoruz. Mardin\u2019de y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar sayesinde Mezopotamya \u0130\u015f D\u00fcnyas\u0131 Zirve \u00d6d\u00fclleri\u2019nde b\u00f6lgemizin en iyi do\u011fal kozmetik markas\u0131 \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fck. Mardin\u2019de edindi\u011fimiz tecr\u00fcbeleri, yeni ma\u011fazalar\u0131m\u0131z ile t\u00fcm cazibe merkezlerine aktarmak istiyoruz.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Mardin\u2019de yerel endemik bitkilerden ve do\u011fal ta\u015flardan Artoukia markas\u0131yla \u00f6zg\u00fcn kolonyalar \u00fcreten ZR Kozmetik, yurt i\u00e7indeki ma\u011faza yat\u0131r\u0131mlar\u0131n\u0131n ard\u0131ndan y\u00f6n\u00fcn\u00fc yeni alternatif d\u0131\u015f pazarlara d\u00f6n\u00fcyor. K\u0131sa bir s\u00fcre \u00f6nce Avrupa\u2019ya ihracata ba\u015flayan firma, Orta Do\u011fu … <\/p>\n","protected":false},"author":1,"featured_media":194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowlN-2DA:productID":"","footnotes":""},"categories":[11,4],"tags":[139,110,63,137,136,39,138,66],"class_list":["post-193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mardin","category-sanayi","tag-artoukia","tag-disticaret","tag-ihracat","tag-kolonya","tag-kozmetik","tag-mardin","tag-taneli","tag-yatirim"],"_links":{"self":[{"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193"}],"version-history":[{"count":1,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/193\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/193\/revisions\/197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/media\/194"}],"wp:attachment":[{"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}