{"id":273,"date":"2025-11-07T11:06:42","date_gmt":"2025-11-07T11:06:42","guid":{"rendered":"https:\/\/thesunmezopotamia.com.tr\/?p=273"},"modified":"2025-11-07T11:06:42","modified_gmt":"2025-11-07T11:06:42","slug":"beko-nora-urfada-bayilik-erkeklere-ozgu-bir-istir-algisini-yikacak","status":"publish","type":"post","link":"https:\/\/thesunmezopotamia.com.tr\/?p=273","title":{"rendered":"Beko NORA, Urfa’da “bayilik erkeklere \u00f6zg\u00fc bir i\u015ftir” alg\u0131s\u0131n\u0131 y\u0131kacak"},"content":{"rendered":"\n

\u015eanl\u0131urfa\u2019da turizm ve perakende sekt\u00f6rlerinde faaliyet g\u00f6steren Sezin \u0130lhan \u00c7al\u0131\u015fkan, BEKO\u2019nun Kad\u0131n\u0131n \u0130\u015fi, G\u00fcc\u00fc Projesi kapsam\u0131nda \u015eanl\u0131urfa\u2019n\u0131n ilk kad\u0131n BEKO bayisini a\u00e7t\u0131. Karak\u00f6pr\u00fc\u2019de yer alan 35 Metre Caddesi\u2019ndeki nar kav\u015fa\u011f\u0131nda bulunan ma\u011faza, kad\u0131n giri\u015fimci konseptiyle m\u00fc\u015fterilerini a\u011f\u0131rl\u0131yor.<\/p>\n\n\n\n

Beko\u2019nun T\u00fcrkiye genelinde kad\u0131n giri\u015fimcili\u011fini desteklemek amac\u0131yla 2019 y\u0131l\u0131nda ba\u015flatt\u0131\u011f\u0131 Kad\u0131n\u0131n \u0130\u015fi, G\u00fcc\u00fc Projesi\u2019ne \u015eanl\u0131urfa\u2019da dahil oldu. \u015eanl\u0131urfa\u2019da turizm ve perakende sekt\u00f6rlerinde faaliyet g\u00f6steren Kad\u0131n Giri\u015fimci Sezin \u0130lhan \u00c7al\u0131\u015fkan, proje kapsam\u0131nda a\u00e7t\u0131\u011f\u0131 Beko Nora ma\u011fazas\u0131 ile kentin ilk kad\u0131n Beko bayisi oldu. \u015eanl\u0131urfa ekonomisinde kad\u0131n temsilini art\u0131rmak amac\u0131yla t\u00fcm se\u00e7enekleri de\u011ferlendirdiklerini s\u00f6yleyen Nora Dayan\u0131kl\u0131 T\u00fcketim Mallar\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sezin \u0130lhan \u00c7al\u0131\u015fkan, Karak\u00f6pr\u00fc\u2019de yer alan 35 Metre Caddesi \u00fczerinde yer alan Nar Kav\u015fa\u011f\u0131\u2019nda konumlanan ma\u011fazalar\u0131n\u0131n Haziran 2025 y\u0131l\u0131 itibariyle kentteki t\u00fcketicilerle bulu\u015ftu\u011funu ifade etti. Sezin \u0130lhan \u00c7al\u0131\u015fkan, \u201cBeko\u2019nun kad\u0131n bayileri g\u00fc\u00e7lendirmek i\u00e7in ba\u015flatt\u0131\u011f\u0131 bu proje, kad\u0131nlar\u0131n i\u015f hayat\u0131nda daha etkin rol almas\u0131n\u0131 hedefliyor. \u015eanl\u0131urfa\u2019daki tek kad\u0131n Beko bayisi olarak yaln\u0131zca beyaz e\u015fya sat\u0131\u015f noktas\u0131 de\u011fil, ayn\u0131 zamanda kentteki kad\u0131n giri\u015fimcilere ilham kayna\u011f\u0131 olmay\u0131 ama\u00e7l\u0131yoruz\u201d dedi.<\/p>\n\n\n

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Kad\u0131nlara y\u00f6nelik at\u00f6lyeler ve sosyal projeler d\u00fczenlenecek<\/strong><\/p>\n\n\n\n

Ma\u011fazalar\u0131na Beko Nora ismini verdiklerini ifade eden Sezin \u0130lhan \u00c7al\u0131\u015fkan, \u201cHem g\u00fc\u00e7l\u00fc bir marka deste\u011fiyle hem de kad\u0131n giri\u015fimcilik vizyonuyla \u015eanl\u0131urfa\u2019da fark yaratmay\u0131 hedefliyor. Bayimizin ad\u0131 olan Nora, kad\u0131n giri\u015fimcili\u011fini simgeleyen g\u00fc\u00e7l\u00fc bir isim. Avrupa\u2019n\u0131n ilk kad\u0131n giri\u015fimcilerinden birine at\u0131f yapan Nora ismi, Beko\u2019nun kad\u0131n bayi projesiyle de birebir \u00f6rt\u00fc\u015f\u00fcyor. Ko\u00e7 Grubu’nun toplumsal cinsiyet e\u015fitli\u011fi ilkeleri do\u011frultusunda, Bayilik Erkeklere \u00d6zg\u00fc Bir \u0130\u015f alg\u0131s\u0131n\u0131 y\u0131kmay\u0131 ama\u00e7layan bu proje do\u011frultusunda bizde elimizin ta\u015f\u0131n alt\u0131na koyaca\u011f\u0131z. Bir kad\u0131n olarak erkek egemen bir sekt\u00f6rde yer almak, di\u011fer kad\u0131nlara da cesaret verecek. Burada sat\u0131\u015f\u0131n \u00f6tesinde; e\u011fitimler, mutfak deneyimleri ve sosyal projelerle de kad\u0131nlar\u0131n yan\u0131nda olaca\u011f\u0131z\u201d diye konu\u015ftu.<\/p>\n\n\n\n

Kad\u0131n bayi m\u00fc\u015fterilerine hem deneyim hem de g\u00fcven sunuyor<\/strong><\/p>\n\n\n\n

Yeni a\u00e7\u0131lan Beko Nora ma\u011fazas\u0131nda m\u00fc\u015fteriler yaln\u0131zca \u00fcr\u00fcn sat\u0131n almakla kalmad\u0131\u011f\u0131n\u0131 ayn\u0131 zamanda \u00fcr\u00fcnleri birebir deneyimleyebilecekleri bir ortam haz\u0131rlad\u0131klar\u0131n\u0131 ifade eden Sezin \u0130lhan \u00c7al\u0131\u015fkan, \u015f\u00f6yle devam etti: \u201cMa\u011faza i\u00e7inde yer alan canl\u0131 mutfak st\u00fcdyomuzda, farkl\u0131 \u015feflerin kat\u0131l\u0131m\u0131yla \u00e7e\u015fitli pi\u015firme etkinliklerine ev sahipli\u011fi yap\u0131yoruz. B\u00f6ylece m\u00fc\u015fterilerimiz Beko \u00fcr\u00fcnlerini ger\u00e7ek kullan\u0131m senaryolar\u0131nda tan\u0131ma f\u0131rsat\u0131 buluyor. M\u00fc\u015fterilerimizin hem teknolojiyle hem de samimi bir ma\u011faza k\u00fclt\u00fcr\u00fcyle bulu\u015ftu\u011fu bir ortam sa\u011flayarak perakende sekt\u00f6r\u00fcne yeni nesil bir konsept kazand\u0131rd\u0131k. Beko Nora, sadece bir sat\u0131\u015f noktas\u0131 de\u011fil, \u015fehirimiz i\u00e7in sosyal ve deneyim odakl\u0131 bir bulu\u015fma alan\u0131 haline gelecektir.\u201d<\/p>\n\n\n\n

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\u015eanl\u0131urfa\u2019da turizm ve perakende sekt\u00f6rlerinde faaliyet g\u00f6steren Sezin \u0130lhan \u00c7al\u0131\u015fkan, BEKO\u2019nun Kad\u0131n\u0131n \u0130\u015fi, G\u00fcc\u00fc Projesi kapsam\u0131nda \u015eanl\u0131urfa\u2019n\u0131n ilk kad\u0131n BEKO bayisini a\u00e7t\u0131. Karak\u00f6pr\u00fc\u2019de yer alan 35 Metre Caddesi\u2019ndeki nar kav\u015fa\u011f\u0131nda bulunan ma\u011faza, kad\u0131n giri\u015fimci konseptiyle … <\/p>\n","protected":false},"author":1,"featured_media":274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowlN-2DA:productID":"","footnotes":""},"categories":[7,9,10],"tags":[178,176,175,47,177],"class_list":["post-273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toplumsal-esitlik","category-sehirler","category-sanliurfa","tag-beko","tag-kadinbayi","tag-nora","tag-sanliurfa","tag-sezinilhancaliskan"],"_links":{"self":[{"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=273"}],"version-history":[{"count":1,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/273\/revisions"}],"predecessor-version":[{"id":277,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/273\/revisions\/277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=\/wp\/v2\/media\/274"}],"wp:attachment":[{"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesunmezopotamia.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}